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LINGUISTIC AND STYLISTIC FEATURES OF ENGLISH NEWSPAPER ADVERTISEMENTS: A MODERN LINGUISTIC PERSPECTIVE (169-171-bet)

Muallif: Kairat Almira (Al-Farabi Kazakh National University); Omarbayeva G. S.
Konferensiya: FILOLOGIYA VA TIL TA’LIMI: ZAMONAVIY TENDENSIYALAR VA INNOVATSION YONDASHUVLAR (2025)
Manzil: Guliston davlat pedagogika instituti
Annotatsiya
This article explores the linguistic and stylistic features of English newspaper advertisements from a modern linguistic perspective. Newspaper advertising is a special form of media discourse that combines informative, persuasive, and aesthetic functions. The study identifies lexical, syntactic, and stylistic devices used to attract readers‘ attention and to influence their choices. Linguistic features such as lexical innovation, syntactic compression, emotional vocabulary, and imperative constructions are examined. Stylistically, the analysis focuses on metaphor, personification, and sound patterns that increase memorability. The study also addresses how digitalization affects the linguistic structure of newspaper advertisements, emphasizing the continuity of persuasive strategies across media forms.
Kalit so'zlar: newspaper discourse, advertising language, stylistic devices, media linguistics, persuasion, lexical features, syntax, metaphor, communication, modern trends
Bibliografik iqtibos
Kairat Almira, Omarbayeva G. S.. LINGUISTIC AND STYLISTIC FEATURES OF ENGLISH NEWSPAPER ADVERTISEMENTS: A MODERN LINGUISTIC PERSPECTIVE // FILOLOGIYA VA TIL TA’LIMI: ZAMONAVIY TENDENSIYALAR VA INNOVATSION YONDASHUVLAR. Guliston davlat pedagogika instituti, 2025, B.169-171. — https://konferensiya.gspi.uz/maqola/2350
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